The mind is a powerful force when it comes to sports performance, and how you think about food can have a huge impact on how easily you’re able to fuel to support that performance. In a society obsessed with aesthetics, food has become a major source of stress for many people, often because of the unnecessary rules set around it and endless debate about what the “best” and “worst” foods, eating pattern and eating schedule are. The truth is, every person will thrive with a dif

Ketones are an energy source produced by the body when carbohydrate availability is low: during fasting, very low-carb diets, or starvation. They’ve been marketed as a way to boost exercise performance and recovery, especially in the last decade with the rise of exogenous (supplemental) ketones. If you consume any sort of endurance sports content, you've likely seen pros and influencers alike sipping on the small bottles and smiling for the camera. But do they actually provid

The new year often brings pressure to overhaul our routines, shrink our bodies, or commit to a strict diet and exercise plan to achieve quick results. But for many of us, January is right in the middle of the most mentally and physically draining season of the year. There is a reason that strict plans don’t work for us: they ignore the nuance of daily life and only add more stress to our plates when we inevitably fail to keep up what we promised to do. This year, start the ye